Deep Dive: Best practice implementation of Brian
This case study presents best practices for implementing innovative software in a management consultancy using the example of Horváth’s strategic use of Brian.
Introducing new technology into a consulting organization requires strategic planning, stakeholder engagement and a clear demonstration of the benefits. Horváth’s path to integrating Brian is an excellent example of a structured and effective tool implementation.
The process began with an exploratory phase in which a select group of management consultants began testing Brian on a limited scale. Their positive experiences and results convinced the Board of the need to further explore the potential of Brian.
In 2022, Horváth launched a pilot project to introduce Brian to 10 % of employees. More than 100 participants took part in this three-month trial, engaging intensively with the software and utilizing its various features such as real-time translation and business analysis. Based on the early success, the pilot was quickly expanded to 280 consultants, who together tried out a variety of Brian capabilities.
The effectiveness of the pilot project was demonstrated by a high return on investment (ROI) and a positive net promoter score (NPS), which reflects the acceptance of Brian and his value among the consultants.
Based on the successful pilot project, the green light was given for the company-wide rollout of AskBrian. This decision was based on the success metrics of the pilot and the impact Brian had on the improvement of the consulting processes.
Key to the rollout’s success was careful planning and effective communication. A board member helped to highlight Brian’s value by presenting him in the context of all strategic management actions that aim to create a satisfying work environment for the staff.
We also developed an intranet site where employees could find Brian use cases along with all pertinent security and privacy aspects.
Horváth continuously evaluates the use of its tools and monitors the development of generative AI tools in particular.
Conclusion: The example of Horváth shows the importance of a step-by-step approach to software implementation in management consultancies. By starting small, securing senior management support, maintaining transparent communication, and continuously measuring success against key performance indicators, Horváth set a benchmark for the adoption of new tools. The company’s approach to integrating Brian’s software can serve as a best practice for other organizations looking to improve their consulting services through innovative technology solutions.
